A Board Certified Patent Attorney

Posts Tagged ‘trademark attorney’

7 Reasons Why Trademarks Protect You

If you are in business, and are successful and profitable, your business name should be registered. Why? It prevents others from using it to do the same type of business, represent their businesses as yours, steal your customers and ruin your business reputation. Without it, you have a big liability, almost as if you are leaving the door to the shop open when you leave at the end of the day. Registration also offers you other rights. The United States Patent and Trademark Office website lists seven specific ways trademarks protect your business.   1. Public Notice of Your Claim of Ownership of the Mark When you apply for a ownership of your business name and are approved, it is published in the Official Gazette. This weekly online publication gives the public 30 days to examine and oppose your registration. If there is no opposition, the p

Trademark Battles in the News: Conglomerates, Colleges, Candy, Cycles and Underwear

There are some interesting trademark disputes making headlines in the past couple of weeks.  Here is a quick recap of the odd, funny and (sometimes) insane world of trademarks. Facebook Trademark against Your Face Facebook continues its quest for world domination by trying to trademark the word "Face". However, the Patent and Trademark Office reports that the trademark will only apply to “telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users.” The Trademarked "Face" of Facebook? Here’s the full New York Times Story – Facebook Trademark "Face" Universities Enforce Trademark against High School Alligators are everywhere here in South Florida, but only one F

How a Trademark Mistake Cost a Business Owner Five-Figures

Do you know how much money your business would lose if you were forced to shut your doors for a day? A week? A month? Well, if you are making the one trademark mistake I’m about to share with you, then you could be putting all of that income at risk.  As a Florida trademark attorney practicing for over 15 years in this specialized area of law, I am no longer surprised by the consequences of simple mistakes made by business owners but they are always disheartening. Here’s the story… "Joe" – the owner of an online kayaking equipment retailer – hired an ad agency to create buzz for his company’s online debut. They created an expensive marketing campaign complete with catchy slogans…news releases… ads…and media kits. All the bells and whistles. But when