Trademark Law Basics of the United States Patent & Trademark Office
Trademark law provides the exclusive right to use a trademark that serves to distinguish the goods of one person from another. A trademark typically is a word, phrase, logo, design, symbol, or a combination thereof. Trademarks serve to identify the source of a particular good, while Service marks identify the source of a particular service.
Slogans – Catch phrases used to identify a product or service. Some well-known examples: We Bring Good Things to Life (General Electric); Soup is Good Food (Campbell); and Don’t Leave Home Without It (American Express).
You would be wise to consult with a Florida trademark attorney first, before undertaking any trademark matters.