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Trademark infringement: Do you fight back or pick a new name?

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The threat of trademark infringement doesn’t necessarily have to shut down your business or bury you under legal bills.  If you do not have much invested in the name, you may decide to just change your business name and pray you don’t get sued for past infringement damages.

But if you get hit with a trademark infringement claim, do you have to give in?

A recent article in Forbes online magazine details one woman’s ordeal with trademark infringement. It all started with a cease and desist letter explaining the various ways her business infringed on U.S. trademark rights.

Click on the link to read more about: Do you fight back or pick a new name…Trademark Infringement.

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