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Trademark Infringement Allegations Take a Bite at Apple

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PC Welt reports that U.S. e-commerce Tiger Direct has filed a suit against Apple for trademark infringement with the launching of the newest Mac OS X, called “Tiger.”


The lawsuit, filed in Florida, requests a restraining order and injunction against Apple to prevent distribution of Mac OS X 10.4.


Allegations in the lawsuit include Apple’s “Tiger” campaign causing consumer confusion and diluting Tiger Direct’s trademarks. Apple’s promotion campaign refers to “Tiger Essentials,” “Tiger Unleashed,” “Tiger World Premiere,” and “X Days Until Tiger.” The promotion also directs consumers to a “Tiger Center,” that features products that are very similar to those offered by Tiger Direct.


The suit also claims that Apple’s publicity has displaced tigerdirect.com from its usual listing at the top of Google and Yahoo searches.

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