Hershey Sues Publisher for Trademark Infringement
A federal lawsuit filed on December 16, 2005, alleges that publisher Simon & Schuster’s front cover of “Hershey: Milton S. Hershey’s Extraordinary Life of Wealth, Empire and Utopian Dreams” is in violation of the candymaker’s ( Hershey Chocolate Corporation )trademark rights because the cover looks like a Hershey bar.
So much for not judging a book by its cover.
The company claims the cover gives consumers the impression that the company “authorized, sponsored or approved” the book while the author’s position is that the Hershey Co. is more concerned with the content of the book than its cover.
It will be interesting to see how the lawsuit plays out. The book is scheduled to be released on January 3, 2006.