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Trademark Victory for Budweiser Beer in Europe

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As reported on Canada.com, Anheuser-Busch Cos. Inc. has announced a legal victory in a continuing battle to trademark its top-selling Budweiser beer in Europe.


The Board of Appeal for the European Union’s Office for Harmonization in the Internal Market ruled that Anheuser-Busch can register its trademark Bud beer throughout Europe.


This ruling is subject to appeal, but it does represent a major step forward in the company’s effort to market Bud beer abroad. As a result of the ruling, Anheuser-Busch can sell its flagship brand in thirty European countries.

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