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Archive for the ‘Franchise Law’ Category

Duplicating Successful Business Methods Through Franchising

Before looking into franchising a new idea for a successful business, it is important for an entrepreneur to understand the conceptual dynamics of franchises and the franchise arrangement. Franchising can be an excellent way to expand a business. By cloning proven business and marketing techniques and finding others willing to invest their time and money to help grow a business concept, a proprietor can use franchising to obtain growth rates much higher than if he or she were restricted to opening more units on their own.   It is important to realize, however, that the primary reason people will pay you for a franchise is to minimize the risk of them starting a new business venture from scratch. Potential investors are looking to purchase the right to duplicate a tried and tested approach to a business that has already been proven to be successful. Ideally, the flagship operation will have already developed strong consumer loyalty and a degree of brand […]